I’ve been ramping up the football writing in preparation for hopefully get more regular work reporting from here in Madrid on La Liga and related events. This week so far has been busy enough, with three different pieces published on three different websites.
First up was a piece for the When Saturday Comes site looking at how YouTube’s coverage of the recent Copa America competition might lead to more of us watching our live football through a web browser rather than on a TV screen…
“The most interesting novelty at the Copa America – which concluded on Sunday with Uruguay beating Paraguay 3-0 in a surprise final pairing – was not a swing in the balance of power of South American football, but a peek at the way football will be mostly watched in the coming years.”
Next was a piece for the Football Ramble’s blog looking at how preparations for the new season are going at Atlético Madrid. Badly, is the answer…
“This almost instantaneous slump from on-the-up Europa League winners to shambolic also-rans might seem pretty drastic, but won’t have surprised experienced Atléti-watchers.”
Finally today there’s a piece on Iberosphere.com arguing that Real Madrid manager Jose Mourinho now has enough power to ignore the nudges, winks and full-summer long front page campaigns of AS, Marca and the marketing department…
“Some of the front-page photos looked suspiciously photo-shopped – one showed a disconsolate Agüero looking wistfully at a Real jersey, another had Neymar holding a Spanish phrasebook as evidence he would move to Madrid.”
Hope you like ‘em. I’ve also got a piece in August’s When Saturday Comes magazine on the less bright sides of the links between Udinese and Granada which helped the Andalucian club gain promotion to Spain’s top division for the new season. There’s no link to read that, you have to buy the magazine, which you can do online here though if you wish.
The plan is to keep the productivity up throughout the coming La Liga season. If you’re interested in reading more keep any eye out here or follow me on Twitter. If you’re an editor or x looking for Spanish football coverage for your publication feel free to get in touch via the contact me page of this site.
Over the last couple of weeks the Sunday Business Post has run a couple of stories from me looking at how the web and particularly online social media can be helpful in building careers.
First up Marie Moynihan, vice-president HR, Dell EMEA spoke to me after the recent Connecting Women in Technology (CWIT) event in Dublin. In the feature (out Sunday July 10th) she discussed how people could build their own ‘personal brands’ online.
‘‘These new tools give people the opportunity to plan their professional online presence in a really positive way. There is value in really analysing your network and knowing the key people to reach out to and engage with. The key thing is to put the work in to build relationships, build trust and build your own credibility.”
The second piece was out last Sunday (July 17th) – a chat with Richard Clunan founder of Wordfruit.com, a new online recruitment service for the advertising industry. Clunan told me that the web and the rise of social media were changing the way agencies were structured, and helping previously under-valued staff break through glass ceilings:
‘‘Since the 1960s, advertising agencies have produced campaigns from core teams of copywriter-plus-art director. The newer digital agencies instead have larger teams, with more diverse skills, to deal with the diverse needs of new media. These collaborative environments generate a greater sense of inclusivity, telework and flexi-time are often more acceptable. There is also more of an emphasis on communities and on nurturing relationships. These trends are more conducive to increasing the numbers of and promotion of women, and of people from ethnic minorities.”
My latest column for Iberosphere looks at this week’s quite exciting presidential contest at Athletic Bilbao, whose group of extremely promising youngsters could be set for the top, given the right guiding hand in charge at the club. Last week on Iberosphere I wrote about the triumphal return of Real Betis to Spain’s top division after a couple of pretty disastrous years both on and off the pitch (see pic). I’ve also done pieces recently on Depor’s unfortunate but deserved relegation and a little known fresh-faced Portuguese boss.
You may also have caught me in recent issues of When Saturday Comes. June’s magazine included a look at how attitudes in Spanish football community / media evolved over the year as first Málaga, then Racing, then Getafe were taken over by apparently rich foreign owners. July’s WSC issue features my (mostly complimentary) review of Tim Hanlon’s A Catalan Dream – Football Artistry and Political Intrigue, which follows the political machinations, boardroom intrigues and personality clashes at Barcelona from 2003 to 2010.
Also, and just to show I’m still keeping it real and staying in touch with my roots, the current WSC magazine has a piece from me on former Ireland underage star Eamon Zayed’s decision to play international football for Libya just as it all began to kick off over there.